“The morning after and my wife and I are still dealing with the fallout of that Nationwide Insurance commercial. To be clear, we 100% support the efforts of groups, like the Long Island Drowning Prevention Task Force , who raise awareness about preventable death – through responsible education . There is a right way to start the conversation and a wrong way. In our opinion, Nationwide Insurance blindsided families that are suffering EVERY day with this pain during a time when our families are together celebrating a national pastime. What should have been joyous occassion was ruined by their ill-conceived ad that could have gotten the same message across without being so traumatizing to families that are all too aware of what they are missing out on. Some commenters pointed out that If the commercial “saved one child’s life, then it was worth it” – but that’s not the point. The point is that they could have accomplished the same message without so overtly rubbing salt in the wounds of parents and siblings who already know this feeling and don’t need to be reminded by a multi-billion dollar company that stands to profit by the exposure. This is all we are going to say on the matter and we look forward to getting back to doing what we do: Making this world a KINDER place, one Rees’ piece at a time.”
Well said. It was a good thing that I missed this commercial last night and to be honest I’ve only seen clips/descriptions. Shame on you Nationwide…there’s probably a better way this could have been handled.