“The morning after and my wife and I are still dealing with the fallout of that Nationwide Insurance commercial. To be clear, we 100% support the efforts of groups, like the Long Island Drowning Prevention Task Force , who raise awareness about preventable death – through responsible education . There is a right way to start the conversation and a wrong way. In our opinion, Nationwide Insurance blindsided families that are suffering EVERY day with this pain during a time when our families are together celebrating a national pastime. What should have been joyous occassion was ruined by their ill-conceived ad that could have gotten the same message across without being so traumatizing to families that are all too aware of what they are missing out on. Some commenters pointed out that If the commercial “saved one child’s life, then it was worth it” – but that’s not the point. The point is that they could have accomplished the same message without so overtly rubbing salt in the wounds of parents and siblings who already know this feeling and don’t need to be reminded by a multi-billion dollar company that stands to profit by the exposure. This is all we are going to say on the matter and we look forward to getting back to doing what we do: Making this world a KINDER place, one Rees’ piece at a time.”

Well said.  It was a good thing that I missed this commercial last night and to be honest I’ve only seen clips/descriptions.  Shame on you Nationwide…there’s probably a better way this could have been handled.

Author: sheriroaf

Sheri Roaf is the mother of four wonderful children who turned to blogging after her 17 month old son Bennett passed away unexpectedly. Through her writing she has found a way to help herself and her family move forward in the face of tragedy.

3 thoughts on “Ummm…”

  1. I saw the commercial too and immediately hoped you weren’t watching. It was bad, and I feel for the millions of people who had their wounds ripped open again by such a careless ad. Nothing is off limits anymore.

    Liked by 1 person

    1. I’m glad that both Darcy and I didn’t see it. No matter what the circumstances of your childs death, you blame yourself. Shame on Nationwide for taking that one step further. To me it was just a gross way to get everyone talking about Nationwide, not home safety.


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